The origin of trading.

Have you ever been surprised about the feeling of expressive joy after having made a good deal?

In most books the origin of trading is described as a smart interaction between archaic humans exchanging goods for filling gaps on short supply.

The quantity of information you get by searching at Google or YouTube on the subject of customer centricity is really impressive. The quality is mostly repellent.

Professor Peter S. Fader was one of the first academics claiming customer centricity as a holistic strategy for maximizing shareholder value long-term.