The Innovation challenge: “The future is already here – it's just not evenly distributed.” William Gibson
- Freigegeben in Innovation
Innovation has a lot to do with creativity but it is not the same. Managers tend to mix both processes instead of making sure to separate them.
Creativity is a thinking process whereas innovation is doing. Is creativity in innovation a must have? I don´t think so. Many times I observed even too much of creative thinking in innovation management.