The Innovation challenge: “The future is already here – it's just not evenly distributed.”       William Gibson

hans-v-regenauerInnovation has a lot to do with creativity but it is not the same. Managers tend to mix both processes instead of making sure to separate them.

Creativity is a thinking process whereas innovation is doing. Is creativity in innovation a must have? I don´t think so. Many times I observed even too much of creative thinking in innovation management.

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